comScore Networks just announced that 747 million people, age 15+, used the Internet worldwide in January 2007, a 10-percent increase versus January 2006. Among the top 15 countries (ranked by penetration), Internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33, 21 and 20 percent, respectively.
China - 2nd largest Internet population in the world
China now represents the second-largest Internet population in the world, with 86.8 million users, after the U.S., which rose 2 percent year-over-year to 153.4 million users age 15 or older in January 2007.
Top 15 Countries by Internet Penetration
Unique Visitors Age 15+
January 2007
Total Worldwide – All Locations
Source: comScore World Metrix
Worldwide - 746,934,000
- United States - 153,447,000
- China - 86,757,000
- Japan - 53,670,000
- Germany - 32,192,000
- United Kingdom - 30,072,000
- South Korea- 26,350,000
- France - 24,560,000
- India - 21,107,000
- Canada - 20,392,000
- Italy - 18,106,000
- Brazil - 14,964,000
- Spain - 12,710,000
- Russian Federation - 12,707,000
- Netherlands - 11,077,000
- Mexico - 10,149,000
Canada, Israel, and South Korea Lead the World in Online Engagement
As a measure of engagement, comScore also analyzed the top 10 countries ranked by average hours online per visitor for January 2007. Canada led the list, with the average user spending 39.6 hours (and 41.3 hours/ month among broadband users) online during the month. Rounding out the top 5 were Israel, South Korea, the U.S. and the U.K. – all countries with high broadband penetration. In fact, in each of the top 10 countries, the time spent online by users with a broadband connection was substantially greater than the time spent by users with a narrowband connection. (Source: comScore)
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