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Tuesday, February 27, 2007

Podcast advertising soared to US$80 million in 2006

According to eMarketer, most widely consumed podcasts still have less than 50,000 downloaders. Nevertheless, podcast advertising spending rose to $80 million in 2006, from a mere $3.1 million in 2005. In 2008, eMarketer predicts that this will reach to US240 million and attain US$400 million in revenue by 2011.

One big challenge as well is that podcast listeners is a niche segment as roughly 12% of Internet users do listen to podcast.

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