China Has Highest Number of Searchers and Searches in the World

In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore.

China had the largest searcher population in the region with more than 149 million searchers, and the greatest number of searches conducted (12.8 billion). Japan ranked second on both measures with more than 61 million searchers and nearly 6 billion searches. Australia exhibited the heaviest search intensity with an average of 115 searches per searcher during the month, followed by South Korea (109 searches per searcher) and Singapore (106 searches per searcher).

Asia-Pacific Search Overview – Country Breakdown September 2008 Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations Source: comScore qSearch
Country	Searches (MM)***	Unique Searchers (000)	Searches Per Searcher
Total Asia-Pac Internet**	28,967	341,850	84.7
China	12,758	149,219	85.5
Japan	5,879	61,130	96.2
Korea	2,303	21,072	109.3
India	1,169	22,931	51.0
Australia	977	8,523	114.6
Taiwan	618	9,735	63.5
Malaysia	405	6,207	65.2
Hong Kong	199	2,773	71.8
Singapore	171	1,617	105.6
New Zealand	135	1,500	90.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.
***The sum of distinct searches. Searches with the same search term by the same user at the same entity in consecutive sequence are counted as one search, regardless of the number of search result pages presented.

Global Internet Audience has Grown 10% in January 2007

comScore Networks just announced that 747 million people, age 15+, used the Internet worldwide in January 2007, a 10-percent increase versus January 2006. Among the top 15 countries (ranked by penetration), Internet audiences in India, the Russian Federation and China increased the most in 2006, growing 33, 21 and 20 percent, respectively.

China - 2nd largest Internet population in the world
China now represents the second-largest Internet population in the world, with 86.8 million users, after the U.S., which rose 2 percent year-over-year to 153.4 million users age 15 or older in January 2007.

Internet users outside the U.S. now represents 80% of the world's online population.

Top 15 Countries by Internet Penetration
Unique Visitors Age 15+
January 2007
Total Worldwide – All Locations
Source: comScore World Metrix

Worldwide - 746,934,000

• United States - 153,447,000
• China - 86,757,000
• Japan - 53,670,000
• Germany - 32,192,000
• United Kingdom - 30,072,000
• South Korea- 26,350,000
• France - 24,560,000
• India - 21,107,000
• Canada - 20,392,000
• Italy - 18,106,000
• Brazil - 14,964,000
• Spain - 12,710,000
• Russian Federation - 12,707,000
• Netherlands - 11,077,000
• Mexico - 10,149,000

Note that this excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs.

Canada, Israel, and South Korea Lead the World in Online Engagement
As a measure of engagement, comScore also analyzed the top 10 countries ranked by average hours online per visitor for January 2007. Canada led the list, with the average user spending 39.6 hours (and 41.3 hours/ month among broadband users) online during the month. Rounding out the top 5 were Israel, South Korea, the U.S. and the U.K. – all countries with high broadband penetration. In fact, in each of the top 10 countries, the time spent online by users with a broadband connection was substantially greater than the time spent by users with a narrowband connection. (Source: comScore)