This according to the Universal McCann Report Wave 3 report (March 2008) that tracks social media growth. The following are the snapshots it gave in so far as blogging, social networking, and social media growth in China is concern:
- There are 61 million active Internet users
- 88.1% or 53.8 million read blogs
- 85% in 2007 (June)
- 58% in 2006 (September)
- 53.9% or 33 million subscribed to an RSS feed.
- 70.3% or 42.3 million have started their own blogs
- 61.1% in 2007 (June)
- 58% in 2006 (September)
- 64% or 39 million created a profile on a new social network.
- 73.5% or 45 million uploaded photos in a photo sharing website.
- 58.1% or 35.5 million have uploaded videos on a video sharing website.
- 89% or 54.4 million watch video clips online.
- 78.9% in 2007 (June)
- 56.2% in 2006 (September)
- 74.3% or 45.4 million have downloaded a podcast
- 51.8% in 2007 (June)
- 24.3% in 2006 (September)
