China Has Highest Number of Searchers and Searches in the World

In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore.

China had the largest searcher population in the region with more than 149 million searchers, and the greatest number of searches conducted (12.8 billion). Japan ranked second on both measures with more than 61 million searchers and nearly 6 billion searches. Australia exhibited the heaviest search intensity with an average of 115 searches per searcher during the month, followed by South Korea (109 searches per searcher) and Singapore (106 searches per searcher).

Asia-Pacific Search Overview – Country Breakdown September 2008 Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations Source: comScore qSearch
Country	Searches (MM)***	Unique Searchers (000)	Searches Per Searcher
Total Asia-Pac Internet**	28,967	341,850	84.7
China	12,758	149,219	85.5
Japan	5,879	61,130	96.2
Korea	2,303	21,072	109.3
India	1,169	22,931	51.0
Australia	977	8,523	114.6
Taiwan	618	9,735	63.5
Malaysia	405	6,207	65.2
Hong Kong	199	2,773	71.8
Singapore	171	1,617	105.6
New Zealand	135	1,500	90.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.
***The sum of distinct searches. Searches with the same search term by the same user at the same entity in consecutive sequence are counted as one search, regardless of the number of search result pages presented.

61 Million Active Internet Users in China

This according to the Universal McCann Report Wave 3 report (March 2008) that tracks social media growth. The following are the snapshots it gave in so far as blogging, social networking, and social media growth in China is concern:

• There are 61 million active Internet users
  
  
• 88.1% or 53.8 million read blogs
• 85% in 2007 (June)
  
• 58% in 2006 (September)
  
  
• 53.9% or 33 million subscribed to an RSS feed.
  
  
• 70.3% or 42.3 million have started their own blogs
• 61.1% in 2007 (June)
• 58% in 2006 (September)
  
  
• 64% or 39 million created a profile on a new social network.
  
  
• 73.5% or 45 million uploaded photos in a photo sharing website.
  
  
• 58.1% or 35.5 million have uploaded videos on a video sharing website.
  
  
• 89% or 54.4 million watch video clips online.
• 78.9% in 2007 (June)
• 56.2% in 2006 (September)
  
  
• 74.3% or 45.4 million have downloaded a podcast
• 51.8% in 2007 (June)
• 24.3% in 2006 (September)

In January 2007, China is recorded to have the second-largest Internet population in the world, with 86.8 million users.

10,000 DDoS Attacks Occur Worldwide - Daily

According to the Computer Security Institute, there are as many as 10,000 distributed denial of service (DDoS) attacks occurring worldwide each day– the size of which go beyond 10 Gbps at times– and the likelihood of an organization experiencing an attack is growing. Without any warning, websites and web applications can be taken down, cutting off customers, partners and suppliers.

A DDoS attack occurs when a network or web service is rendered unavailable or inaccessible to its intended legitimate users, either temporarily or permanently, usually by flooding the target system with high volumes of traffic. Perpetrators of DDoS attacks typically target sites or services hosted by high-profile institutions such as those from the financial services sector, payment gateways, government sites, websites of major corporations, and entertainment sites, and the media.

The FBI/Computer Security Institute 2007 study indicated that the loss of revenue attributed to DDoS in just an hour could be $90,000 for a sales catalog company to $6,450,000 for a retail brokerage.

Prolexic Technologies, a US-based managed security service provider of DDOS mitigation solutions, in its July 2007 Zombie Report, noted that cyber criminals target organizations for financial gain, competitive advantage, corporate sabotage or ideological opposition. Their methods get more sophisticated, and more powerful, as businesses increase their security. The cyber criminals are determined and clever at targeting organizations and devising new attack strategies, it is truly a war of attrition.

Publicly-listed IT company IPVG Corp. (PSE: IP) had recently completed the acquisition of Prolexic Technologies Inc.