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Thursday, May 29, 2008

61 Million Active Internet Users in China

This according to the Universal McCann Report Wave 3 report (March 2008) that tracks social media growth. The following are the snapshots it gave in so far as blogging, social networking, and social media growth in China is concern:

  • There are 61 million active Internet users

  • 88.1% or 53.8 million read blogs
    • 85% in 2007 (June)
    • 58% in 2006 (September)

  • 53.9% or 33 million subscribed to an RSS feed.

  • 70.3% or 42.3 million have started their own blogs
    • 61.1% in 2007 (June)
    • 58% in 2006 (September)

  • 64% or 39 million created a profile on a new social network.

  • 73.5% or 45 million uploaded photos in a photo sharing website.

  • 58.1% or 35.5 million have uploaded videos on a video sharing website.

  • 89% or 54.4 million watch video clips online.
    • 78.9% in 2007 (June)
    • 56.2% in 2006 (September)

  • 74.3% or 45.4 million have downloaded a podcast
    • 51.8% in 2007 (June)
    • 24.3% in 2006 (September)
In January 2007, China is recorded to have the second-largest Internet population in the world, with 86.8 million users.

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