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Friday, November 28, 2008

China Has Highest Number of Searchers and Searches in the World

In September, more than 340 million searchers conducted nearly 29 billion searches in the Asia-Pacific region, ranking it as the largest searcher population and search volume total of the five global regions reported by comScore.

China had the largest searcher population in the region with more than 149 million searchers, and the greatest number of searches conducted (12.8 billion). Japan ranked second on both measures with more than 61 million searchers and nearly 6 billion searches. Australia exhibited the heaviest search intensity with an average of 115 searches per searcher during the month, followed by South Korea (109 searches per searcher) and Singapore (106 searches per searcher).

Asia-Pacific Search Overview – Country Breakdown
September 2008
Total Asia-Pacific Internet Audience*, Age 15+ - Home & Work Locations
Source: comScore qSearch

Country

Searches (MM)***

Unique Searchers (000)

Searches Per Searcher

Total Asia-Pac

Internet**

28,967

341,850

84.7

China

12,758

149,219

85.5

Japan

5,879

61,130

96.2

Korea

2,303

21,072

109.3

India

1,169

22,931

51.0

Australia

977

8,523

114.6

Taiwan

618

9,735

63.5

Malaysia

405

6,207

65.2

Hong Kong

199

2,773

71.8

Singapore

171

1,617

105.6

New Zealand

135

1,500

90.1

*Excludes searches from public computers such as Internet cafes or access from mobile phones or PDAs.
**Improvements to universe estimates in certain Internet markets have recently been made. We caution against trending with data prior to July 2008.
***The sum of distinct searches. Searches with the same search term by the same user at the same entity in consecutive sequence are counted as one search, regardless of the number of search result pages presented.